You're not afraid of building. You're afraid of building the wrong thing.
"I have an idea, but I don't know what to build first."
You need someone who can turn your vision into a phased plan—not someone who just builds what you ask for.
"I don't have a technical co-founder, and I'm afraid of making expensive mistakes."
You need decision clarity. Not just developers. We help you understand what you're buying before you build it.
"I've been burned before by agencies that over-promised and under-delivered."
We don't work like an agency. We think like product owners. We protect your budget like it's ours.
We're your product partner, not your vendor.
What that means:
Product Thinking, Not Just Execution
We don't take orders. We help you figure out what to build, why it matters, and how to ship it in phases that reduce risk.
Clarity Before Code
Every engagement starts with paid discovery. We align on scope, priorities, and realistic outcomes before a single line of code is written.
Phased Execution
We don't build everything at once. We ship MVPs in stages, so you can validate, learn, and decide what's next—without committing to features you might not need.
Long-Term Partnership
We stay involved after launch. Whether you need iteration support, technical guidance, or fractional CTO help, we're here.
We work with you through every stage of your journey.
Clarify
Turn your idea into a clear, phased roadmap.
For founders who know they want to build, but don't know where to start.
Build
Ship your MVP or internal tool in phases.
For founders ready to validate their product with real users.
A process designed to reduce risk, not sell hours.
Paid Discovery
We don't do free quotes. We run a 1-2 week paid discovery to understand your idea, align on scope, and deliver a clear roadmap with realistic timelines and costs.
What you get: A clear product roadmap, phased scope, honest budget estimate, and feature prioritization.
Phased Build
We ship in stages. MVP first. Then iterate. You see progress every week, and you decide what's next at every milestone.
Working MVP in 4-8 weeks, clean code you own, real feedback to guide next steps.
Transparent Ownership
You own the code. You own the decisions. We're here to guide, build, and protect your investment—not lock you in.
No lock-in. No proprietary systems. Everything stored in your accounts.
Iterate or Retain
After launch, you choose: move forward with iterations, keep us on retainer for ongoing support, or part ways cleanly. No hard feelings.
The choice is always yours.
We've been the founder.
We know what it's like to sit where you're sitting
We know what it's like to have an idea and no technical co-founder. We've sat where you're sitting. That's why we don't oversell features, push unnecessary tech stacks, or disappear after launch.
We've built products for early-stage founders who needed clarity, not chaos. We've helped operators scope internal tools that saved weeks of manual work. We've been the technical partner founders wish they had from day one.
Decision clarity over development speed
Budget protection over feature creep
Phased execution over "all-or-nothing" builds
Long-term partnership over one-off projects
Portfolio
Some of our recent work
Why we don't show fixed prices.
Discovery is paid.
Because free quotes encourage rushed decisions. Paid discovery gives us time to understand your needs, challenge assumptions, and deliver a roadmap you can trust.
MVPs are phased.
Because building everything at once is risky. We ship in stages so you can validate, learn, and adjust without wasting money on features you don't need yet.
Clarity saves money.
Because the most expensive mistake isn't paying for discovery—it's building the wrong product. We help you avoid that.
Frequently Asked Questions
Common questions from founders like you
Honest answers to help you decide if we're the right fit.
Don't see your question? Get in touch and we'll be happy to help.
Why do you charge for discovery instead of giving free quotes?
How is working with you different from hiring an agency?
We're not an agency. We're a product partner. We don't take orders—we help you figure out what to build, why it matters, and how to ship it in phases that reduce risk. We think like product owners, protect your budget like it's ours, and stay involved after launch. You own the code, the decisions, and the direction. We're here to guide and build, not lock you in.
How do you communicate?
How do we work together?
Why should I choose you instead of hiring a full-time CTO or developer?
What happens if I don't like the a specific feature or the design?
Can I get a refund?
How does the subscription pausing work?
What if I need to change something on the MVP after it's done?
Are we signing any contract?
Who has the ownership of the source code after completion?
Working days, days off and vacations
What happens after I subscribe?
Didn't find the answer you need?
Let's talk about your idea.
No pressure. No sales pitch. Just clarity.
Book a callor get in touch using the form
Helping ambitious founders take their first steps, turning ideas into Minimum Viable Products (MVPs) and comprehensive digital solutions.